I help with

Market research
Competitor analysis
Customer research
Websites
Custom software
Automation

Case studies

Services

001

Market & competitor research

For decisions like whether a market is worth entering, what a competitor actually earns, or what to charge. Delivered as a short document with numbers and a recommendation.

  • Competitor tracker: pricing, positioning and recent moves, kept up to date
  • Market analysis: sizing, entry and viability studies across price points
  • Target account lists: companies that fit your customer, and why each one does
002

Customer research

Why people buy, why they hesitate and why they leave, heard from your own customers. I recruit, run and write up the conversations, and you get clear findings on what to change.

  • Interview sprints: 6-8 customers, churned users or lost prospects
  • User testing: watching real people use your product
  • Review mining across app stores, review sites and forums
  • Willingness-to-pay questions to inform pricing
003

Websites & software

A website that brings in customers, or software that takes over work your team does by hand. Built quickly, and documented so it keeps working without me.

  • Website design and build, set up on your own domain
  • Custom apps and dashboards
  • Internal tools that bring your systems into one place
  • Automations for repeated tasks

About

Leo Larin, founder of Larin Labs

Hi, I'm Leo. I build research and tooling for startups and small firms.

It started with my family's business: work that needed data pulled together, analysed and turned into a decision, without the budget for a consultancy. One of those jobs turned into a tool that made sourcing development sites about ten times faster than doing it by hand. Plenty of small teams turn out to be stuck with the same problems my parents were, so now I do that work for them too.