I help with

Market research
Competitor analysis
Sector mapping
Lead generation
Automation
Internal tooling

Case studies

Services

001

Market & competitor analysis

For decisions like whether a market is worth entering, what a competitor actually earns, or what to charge. Built from public filings, search data and scraped datasets. The output is a short document with numbers and a recommendation.

  • Market sizing for a deck or a decision
  • Competitor teardowns: pricing, positioning, unit economics
  • Unit economics reconstructed from public filings
  • Entry and viability studies, tested across price points
002

Market mapping & lead generation

Lists you can't buy: every firm in a sector, or every account that fits your customer profile - found, enriched with contacts and financials, and delivered as a clean CSV or a dashboard.

  • Sector maps: the full population of firms in a market, segmented
  • Lead lists with named contacts and a reason each one qualifies
  • Enrichment and cleanup of a list you already have
  • Channel research: the groups and communities where your buyers already are
003

Automation & internal tooling

Custom scrapers, pipelines and small internal tools for the jobs your team currently does by hand. Scoped tightly, built quickly, and documented so they keep working without me.

  • Custom scrapers and data pipelines
  • Dashboards that make your own data readable
  • Python workflows that automate repeated internal tasks
  • Ongoing competitor and market monitoring

About

Leo Larin

Hi, I'm Leo. I build research and tooling for startups and small firms.

It started with my family's business: work that needed data pulled together, analysed and turned into a decision, without the budget for a consultancy. One of those jobs turned into a tool that made sourcing development sites about ten times faster than doing it by hand. Plenty of small teams turn out to be stuck with the same problems my parents were, so now I do that work for them too.